Blog Layout

It’s a Stinky First Draft!

As college advisors, helping our students create compelling, memorable and differentiated application essays is critical to their success (and ours).


And while a first draft is meant to be rough, it may also lack the substance or direction to take it somewhere great.


Do you need new ideas to help extract uniquely compelling essays from your students?


Do you find that many high school students don’t understand that college essays are NOT just another expository writing exercise?


Prior to COVID-19, admissions officers have shared, “We see lots of students with exceptional GPAs and strong test scores, so college application essays really matter. Yet, so many applicants’ essays are boring and lack impact.”


When drafting a college essay, some students may not know where to begin. Given how many colleges/universities will be test-optional for the Class of 2021, stellar college essays are going to be more important than ever before.


CounselMore’s webinar featuring Paula Friedman, Founder of The Academic Match, will help you to learn about a proven resource that can help turn SFDs into PFDs (Promising First Drafts).


Join us on Tuesday, June 9 th at 10am PST to learn more about BIG Essay Idea Cards, an interactive process that really helps your students share and learn more.

Originally launched in 2016, BIG Essay Idea Cards were designed and tested by three IEC’s, (my sister Linda Litner, my business associate Jodi Sears, and me).

Since selling out the first run, we updated the cards in 2019 to enable counselors to identify “aha moments” while demystifying the college essay writing process for students. BIG Essay Idea Cards have become a popular resource used by college advisors across the U.S.


Written by: Paula Litner Friedman: College & Career Advisor, Founder of The Academic Match based in Westlake Village, CA and the part-time College & Career Center Advisor at Oak Park High School in Oak Park, CA. Consumer insights/market researcher in the CPG (consumer packaged goods) industry for 25+ years prior to becoming an independent educational consultant in 2011.


Paula graduated magna cum laude with a BA in Psychology and French from Duke University. She earned her MBA from the University of Michigan Ross School of Business, and her College Counseling Certificate with Distinction from UCLA. Paula has been married to her husband Howard for 31 years. They have 2 grown sons (Dan-29 and Jeremy-almost 26) and a senior rescue dog (Sparky-15).

February 7, 2025
CounselMore vs. CollegePlannerPro: Which College Planning Software Should I Use to Start My College Planning Practice? Comparison of two software platforms
January 18, 2025
Decoding the College Applicant: A College Counselor's Guide to Using High School Profiles and Unofficial Transcripts to Evaluate Candidate Potential
December 30, 2024
Why CounselMore College Counseling Software is the Right Choice for Your IEC, College Planning Practice
By Amber Doe December 24, 2024
Staying Relevant & Authentic: How Lee Norwood Sparked Annapolis College Consulting's 5-Fold Growth Journey
December 14, 2024
Is Fordham University a good school? Can I get into Fordham?  What is Fordham looking for in a student?
December 14, 2024
Test Optional?  Maybe Not... Should I Submit Test Scores to Colleges? Insights on College Admissions Testing
December 13, 2024
What should I include in my college applications? Admissions Trends 2025 and why you'd consider hiring an education planner
December 12, 2024
Is a Summer Program Worth it? Will a Summer Program Look Good on my College Application? Start Comparing Programs: Begin with The National Student Leadership Conference
December 12, 2024
How to be an educational consultant: It is rewarding! Do the job for you!
December 12, 2024
Do College Counselors Share Secrets? Is there a "Side-Door" In College Admissions? The Power of Crowdsourcing College Admissions Data
December 12, 2024
Do Educational Consultants Need a License? Comparing Educational Consultant Certification Programs: Course Offerings and Key Features
December 12, 2024
What happens when I turn 18? What does 18 really mean? What rights do I have when I turn 18?
Show More
Share by: